Brands that move.
A logo is a JPEG. A brand is a system — narrative, type, color, motion, and voice — that shows up everywhere the product does.
We design kinetic identity systems, not static logo packs. Every mark, color, and animation ships with the code that renders it — Figma libraries, motion tokens, and Rive/Lottie files included.
Capabilities
Naming & positioning
Category framing, tagline, narrative arc, tone of voice.
Logo & wordmark
Primary mark, responsive lockups, dynamic identity variants.
Type & palette
Custom pairings, scale, semantic color tokens for light + dark.
Motion identity
How the brand enters, exits, morphs — codified in Rive & Lottie.
Design tokens
Figma variables → CSS variables → runtime themes. One source of truth.
Brand OS
Guidelines, asset library, do/don't, and a governance playbook.
Our process
Founder interviews, category audit, competitive whitespace mapping.
Two distinct territories, each a full identity + motion moodboard.
Refined direction expanded into a full token-based design system.
Figma libraries, Rive files, guidelines site, and a launch kit.